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CDM INSIGHTS
Marketing insights you can actually use.
Practical ideas, fresh perspectives, and real-world marketing thinking to help you make smarter decisions, strengthen campaigns, and stay ahead.
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CDM Partners with A-Team Group and Finelight Media to Launch the Manufacturing Data Summit
Discover how CDM is supporting A-Team Group in launching the Manufacturing Data Summit — a future-focused event driving innovation in manufacturing through data, AI, and technology. From strategy to execution, explore what we've achieved and what's next.
Caylee Donaldson
2 min read
CDM Turns One: A Year of Growth, Clients & Lessons Learned
Discover the journey of CDM’s first year in business – key lessons, client highlights, team growth, and what’s next for this boutique marketing agency.
Caylee Donaldson
7 min read
Welcoming Rachel McMahon to CDM: Q&A with Our New Marketing Consultant
Get to know Rachel McMahon, the newest member of the CDM team. From handmade fashion to hedge fund events, discover her unique marketing journey, passions, and creative approach.
Caylee Donaldson
4 min read
How to Check Your Email Sending Domain for Authority, Deliverability & Reputation Issues
Is your email domain hurting deliverability? Learn how to check reputation, fix blacklists, & optimise e-health for better inbox placements.
Caylee Donaldson
4 min read
Q&A with Charlotte Harrison: Data-Driven Marketing, Career Insights & CDM Life
Get to know Charlotte Harrison, Senior Consultant at CDM, as she shares insights on data-driven marketing, career growth, and teamwork.
Caylee Donaldson
4 min read
The Best Social Listening Tools for 2025: Free and Paid Options Compared
Explore the best social listening tools for 2025—we compare free and paid options to help you find the perfect fit for your business.
Caylee Donaldson
15 min read
How Enshittification is Quietly Suffocating Event Marketing – And What You Can Do About It
If your event marketing isn't performing as well as it used to – even though you're spending more – you're not imagining things...
Caylee Donaldson
5 min read
Beyond Keywords: A Year-Long SEO and PPC Plan to Maximise Event Visibility
Learn how to integrate SEO & PPC in a 52-week strategy to maximise event visibility, adapt to AI-driven search, and drive conversions.
Caylee Donaldson
6 min read
What the US TikTok Ban Could Mean for UK Marketing Teams
Discover how the TikTok Ban impacts UK marketing teams. Learn strategies to adapt and thrive amidst the TikTok Ban's global effects.
Caylee Donaldson
5 min read
Meet Caylee Donaldson: Founder and Director of CDM
Learn about Caylee Donaldson’s professional journey and how she founded CDM to provide dependable marketing solutions for businesses.
Caylee Donaldson
3 min read
Turning Dreams into Reality: The Inspiration Behind CDonaldson Marketing (CDM)
Starting a business is something I’d always dreamed of but never had the confidence to pursue. The idea of leaving a stable, full-time...
Caylee Donaldson
3 min read
Creating Impactful Marketing Campaigns Inspired by Architecture Principles
Creating Impactful Marketing Campaigns Inspired by Architecture Principles Marketing and architecture may seem like two entirely...
Caylee Donaldson
3 min read
The Power of Outsourcing Your Marketing
Discover the benefits of outsourcing your marketing to an external marketing agency.
Caylee Donaldson
2 min read
Boosting Website Conversions: The Ultimate Guide to Lead Generation Strategies
Looking to boost your website conversions? Dive into our ultimate guide to lead generation strategies.
Caylee Donaldson
14 min read
11 Tips For Re-engineering Metadata to Boost Your SEO Performance
Uncover the power of metadata with these 11 tips to boost your website's SEO performance. Maximise visibility and drive better results.
Caylee Donaldson
5 min read
AI in Marketing: The Good, The Bad, and The Ugly
Uncover the multifaceted impact of AI in marketing—its benefits, challenges, and critical issues. Dive into the good, the bad, and the ugly
Caylee Donaldson
11 min read
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