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Your Gateway to Smart Marketing: Trends, Innovations, and Expert Tips to Grow Your Business. Stay Ahead by Subscribing for Updates from CDM Insights.

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Emojis in Event Marketing: Boosting Engagement or Crossing the Line?
Should you use emojis in your event marketing emails and social posts? Discover when emojis boost engagement—and when they backfire. Learn B2B vs B2C best practices, supported by data and real-world examples.

Caylee Donaldson
13 min read


What Is Temporary Marketing Support—and When Should You Use It?
Discover how temporary marketing support can give your business the flexibility, expertise, and momentum it needs—without the long-term commitment. Ideal for events, campaigns, and seasonal surges.

Rachel McMahon
8 min read


What’s Sizzling in Event Tech Right Now?
In celebration of National BBQ Week 2025, we’re serving up the most sizzling tech trends heating up the events industry.

Caylee Donaldson
9 min read


How to Build a High-Quality, GDPR-Compliant Event Database
Discover a step-by-step guide for event marketers to build, segment, and maintain an engaged, permission-based database that drives ROI year after year.

Caylee Donaldson
32 min read


Forging Purpose-Driven Partnerships: How CDM Helped Launch a New Coral Nursery in Curaçao
Discover how CDM brought together Fun Diving Curaçao, Papagayo Curaçao, and The Branch Coral Foundation to launch a new coral nursery—driving reef restoration through strategic partnerships.

Caylee Donaldson
2 min read


How to Warm Up a New Email Domain or IP for Event Marketing Success
Learn how to warm up a new email domain or IP to improve deliverability, inbox placement, and event marketing performance. Includes a free checklist!

Caylee Donaldson
33 min read


CDM Partners with A-Team Group and Finelight Media to Launch the Manufacturing Data Summit
Discover how CDM is supporting A-Team Group in launching the Manufacturing Data Summit — a future-focused event driving innovation in manufacturing through data, AI, and technology. From strategy to execution, explore what we've achieved and what's next.

Caylee Donaldson
2 min read


CDM Turns One: A Year of Growth, Clients & Lessons Learned
Discover the journey of CDM’s first year in business – key lessons, client highlights, team growth, and what’s next for this boutique marketing agency.

Caylee Donaldson
7 min read


Welcoming Rachel McMahon to CDM: Q&A with Our New Marketing Consultant
Get to know Rachel McMahon, the newest member of the CDM team. From handmade fashion to hedge fund events, discover her unique marketing journey, passions, and creative approach.

Caylee Donaldson
4 min read
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