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CDM INSIGHTS
Marketing insights you can actually use.
Practical ideas, fresh perspectives, and real-world marketing thinking to help you make smarter decisions, strengthen campaigns, and stay ahead.
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The Smarter Event Marketer’s Guide to ChatGPT (Without Sounding Like a Robot)
What ChatGPT can (and can’t) do, and how to seamlessly integrate it into your event workflows without sounding like a robot.
Caylee Donaldson
22 min read
What Chocolate Flavour Is Your Brand? Discover Your Brand’s Sweet Spot
Is your brand sweet like white chocolate or bold like dark? This World Chocolate Day, explore how your brand’s “flavour” shapes perception, loyalty, and identity—plus, take our fun quiz to find your perfect match.
Rachel McMahon
9 min read
Fifty Shades of Marketing Grey: How to Choose the Right Brand Colours
Discover how to choose the perfect brand colours to reflect your personality, attract your ideal audience, and boost recognition. Includes expert tips, psychology insights, and real-world examples.
Rachel McMahon
5 min read
Emojis in Event Marketing: Boosting Engagement or Crossing the Line?
Should you use emojis in your event marketing emails and social posts? Discover when emojis boost engagement—and when they backfire. Learn B2B vs B2C best practices, supported by data and real-world examples.
Caylee Donaldson
13 min read
What Is Temporary Marketing Support—and When Should You Use It?
Discover how temporary marketing support can give your business the flexibility, expertise, and momentum it needs—without the long-term commitment. Ideal for events, campaigns, and seasonal surges.
Rachel McMahon
8 min read
What’s Sizzling in Event Tech Right Now?
In celebration of National BBQ Week 2025, we’re serving up the most sizzling tech trends heating up the events industry.
Caylee Donaldson
9 min read
How to Build a High-Quality, GDPR-Compliant Event Database
Discover a step-by-step guide for event marketers to build, segment, and maintain an engaged, permission-based database that drives ROI year after year.
Caylee Donaldson
32 min read
Forging Purpose-Driven Partnerships: How CDM Helped Launch a New Coral Nursery in Curaçao
Discover how CDM brought together Fun Diving Curaçao, Papagayo Curaçao, and The Branch Coral Foundation to launch a new coral nursery—driving reef restoration through strategic partnerships.
Caylee Donaldson
2 min read
How to Warm Up a New Email Domain or IP for Event Marketing Success
Learn how to warm up a new email domain or IP to improve deliverability, inbox placement, and event marketing performance. Includes a free checklist!
Caylee Donaldson
33 min read
CDM Partners with A-Team Group and Finelight Media to Launch the Manufacturing Data Summit
Discover how CDM is supporting A-Team Group in launching the Manufacturing Data Summit — a future-focused event driving innovation in manufacturing through data, AI, and technology. From strategy to execution, explore what we've achieved and what's next.
Caylee Donaldson
2 min read
CDM Turns One: A Year of Growth, Clients & Lessons Learned
Discover the journey of CDM’s first year in business – key lessons, client highlights, team growth, and what’s next for this boutique marketing agency.
Caylee Donaldson
7 min read
Welcoming Rachel McMahon to CDM: Q&A with Our New Marketing Consultant
Get to know Rachel McMahon, the newest member of the CDM team. From handmade fashion to hedge fund events, discover her unique marketing journey, passions, and creative approach.
Caylee Donaldson
4 min read
How to Check Your Email Sending Domain for Authority, Deliverability & Reputation Issues
Is your email domain hurting deliverability? Learn how to check reputation, fix blacklists, & optimise e-health for better inbox placements.
Caylee Donaldson
4 min read
Q&A with Charlotte Harrison: Data-Driven Marketing, Career Insights & CDM Life
Get to know Charlotte Harrison, Senior Consultant at CDM, as she shares insights on data-driven marketing, career growth, and teamwork.
Caylee Donaldson
4 min read
The Best Social Listening Tools for 2025: Free and Paid Options Compared
Explore the best social listening tools for 2025—we compare free and paid options to help you find the perfect fit for your business.
Caylee Donaldson
15 min read
How Enshittification is Quietly Suffocating Event Marketing – And What You Can Do About It
If your event marketing isn't performing as well as it used to – even though you're spending more – you're not imagining things...
Caylee Donaldson
5 min read
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