42% of events have low networking engagement. Here's why, and the exact 30-day playbook to fix it. From activation to follow-through, every stage mapped with actions.

Two years on from launch, CDM has grown beyond its original shape — into a flexible resourcing firm for B2B event organisers, with two specialist sub-brands now joining the family. Sprint, for specialist projects. In Diary, for outbound campaigns. A founder's note.

A deeper dive into the Event Data Intelligence framework featured in HEN Magazine At International Confex in March, I moderated a conversation about why event teams aren't using the technology they already own. The room was packed. The discussion was honest. And one thing became crystal clear: The problem isn't procurement. It's utilisation. But here's what emerged from the conversations during that session, and what I've been exploring since with event organisers: Even when

Rachel McMahon reflects on her one year anniversary at CDM. More freedom, more growth, still learning.

Most event campaigns are planned channel-first, and it's quietly doubling your cost-per-registration. Here's the two-week fix, and why your CFO will notice.

Discover the key lessons from International Confex 2026 on event tech utilisation, commercial alignment, platform adoption, and how event teams can unlock more value from existing tools.

Meet Louise Gosling, the latest consultant to join the CDM network, bringing 25 years of B2B event marketing, martech and campaign expertise.

After attending International Confex, I reflect on leadership, motherhood, and why I felt I had to hide my pregnancy while building my business.

Key negotiation tactics from Chris Voss’ Never Split the Difference—translated into practical scripts for sponsorship, speakers, suppliers, and buy-in.

In-person is still one of the most powerful B2B channels — but it’s no longer getting a free pass. Here’s what’s changed in 2026, what hasn’t, and a 10-minute scorecard to benchmark your event marketing.

Rosie Andre joins CDM as a Marketing Consultant, bringing end-to-end event marketing expertise, martech confidence, and a meticulous eye for copy.

Discover which LinkedIn ad formats, visuals and copy angles work best for event marketing. Learn how to design Sponsored Content and Event Ads that drive clicks to your agenda, sponsor and registration pages.

Learn how to use LinkedIn targeting for events to reach the right delegates, sponsors and speakers without over-narrowing your audience. Practical examples and audience recipes for event marketers.

Meet Gemma Watson, marketing and brand strategist across travel, tourism and events, joining the CDM Consultancy Network on a part-time basis.

Learn how to use LinkedIn marketing for events to drive high-intent traffic to your website. A practical framework for event marketers to turn impressions into clicks and registrations.

Chatbots have moved far beyond the clunky “Can I help you?” pop-up. This guide shows event marketers how to use chat to qualify sponsors and exhibitors, boost visitor registrations, support delegates 24/7 and create red-carpet experiences for key accounts.