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In-person is still one of the most powerful B2B channels — but it’s no longer getting a free pass. Here’s what’s changed in 2026, what hasn’t, and a 10-minute scorecard to benchmark your event marketing.

Rosie Andre joins CDM as a Marketing Consultant, bringing end-to-end event marketing expertise, martech confidence, and a meticulous eye for copy.

Discover which LinkedIn ad formats, visuals and copy angles work best for event marketing. Learn how to design Sponsored Content and Event Ads that drive clicks to your agenda, sponsor and registration pages.

Learn how to use LinkedIn targeting for events to reach the right delegates, sponsors and speakers without over-narrowing your audience. Practical examples and audience recipes for event marketers.

Meet Gemma Watson, marketing and brand strategist across travel, tourism and events, joining the CDM Consultancy Network on a part-time basis.

Learn how to use LinkedIn marketing for events to drive high-intent traffic to your website. A practical framework for event marketers to turn impressions into clicks and registrations.

Chatbots have moved far beyond the clunky “Can I help you?” pop-up. This guide shows event marketers how to use chat to qualify sponsors and exhibitors, boost visitor registrations, support delegates 24/7 and create red-carpet experiences for key accounts.

Stop starting from scratch with your marketing content. This post shows you how to take one hero webinar, video or blog and repurpose it into 20+ social posts, emails and lead magnets, so you stay visible without burning out.

Discover how podcasts supercharge live events: build pre-event buzz, capture on-site energy, turn sessions into evergreen content, and unlock new revenue.

Most events don’t have a demand problem — they have a funnel friction problem. This guide breaks down the five most common leak points and a 20-minute audit to fix them.

Rebuilding a High-Performing Marketing Function: Clarion Oil & Gas Case Study | CDM

What ChatGPT can (and can’t) do, and how to seamlessly integrate it into your event workflows without sounding like a robot. 

Is your brand sweet like white chocolate or bold like dark? This World Chocolate Day, explore how your brand’s “flavour” shapes perception, loyalty, and identity—plus, take our fun quiz to find your perfect match.

Discover how to choose the perfect brand colours to reflect your personality, attract your ideal audience, and boost recognition. Includes expert tips, psychology insights, and real-world examples.

Should you use emojis in your event marketing emails and social posts? Discover when emojis boost engagement—and when they backfire. Learn B2B vs B2C best practices, supported by data and real-world examples.

Discover how temporary marketing support can give your business the flexibility, expertise, and momentum it needs—without the long-term commitment. Ideal for events, campaigns, and seasonal surges.