Rebuilding a High-Performing Marketing Function: Clarion Oil & Gas Case Study | CDM

We’re thrilled to welcome Sophie Nicklin to CDM as our new Senior Consultant! With a sharp strategic mind and a love for data, Sophie joins the team ready to help clients solve complex marketing challenges. Get to know her in this Q&A.

What ChatGPT can (and can’t) do, and how to seamlessly integrate it into your event workflows without sounding like a robot. 

Is your brand sweet like white chocolate or bold like dark? This World Chocolate Day, explore how your brand’s “flavour” shapes perception, loyalty, and identity—plus, take our fun quiz to find your perfect match.

Discover how to choose the perfect brand colours to reflect your personality, attract your ideal audience, and boost recognition. Includes expert tips, psychology insights, and real-world examples.

Should you use emojis in your event marketing emails and social posts? Discover when emojis boost engagement—and when they backfire. Learn B2B vs B2C best practices, supported by data and real-world examples.

Discover how temporary marketing support can give your business the flexibility, expertise, and momentum it needs—without the long-term commitment. Ideal for events, campaigns, and seasonal surges.

In celebration of National BBQ Week 2025, we’re serving up the most sizzling tech trends heating up the events industry.

Discover a step-by-step guide for event marketers to build, segment, and maintain an engaged, permission-based database that drives ROI year after year.