Onsite rebook is more than a post-event email task. Discover how B2B event teams can capture live attendee intent, turn it into early rebook commitments and protect next year’s pipeline before that intent starts to cool.

Here's the future of AI agents in event marketing, in five predictions for the next 18–24 months — from the death of the standalone event app to agents negotiating sponsor deals on your behalf.

AI agent governance for event marketing is where most failures actually happen — not capability. Here are the five non-negotiable guardrails every event AI agent needs.

These AI agent prompts for event marketing are ready to use right now, for the most common agent jobs — from post-event follow-ups to sponsor matchmaking briefs.

Is your event marketing team ready for AI agents? Score yourself across ten questions — the band you land in tells you exactly what to do next, whether that's fixing your data or scaling your agent fleet.

: Piloting AI agents in event marketing doesn't need an enterprise transformation programme. This 90-day, three-phase roadmap is built for small teams with real budgets.

Here's how to prioritise AI agent projects in event marketing: plot every use case by effort and impact, then start small. Nine good ideas is a problem, not a solution, without a way to sequence them.

These AI agent quick wins for event marketing need no six-month transformation programme. Twelve practical moves you could action on Monday morning, from WhatsApp opt-ins to sentiment dashboards.

These AI agents in event marketing case studies are real, not theoretical. SaaStr ran a flagship event with three humans, a dog, and 20+ AI agents — here's what really happened, including the $2,000 mistake.

Here's the AI agent market for event marketing, mapped: fifteen platforms worth knowing, from Salesforce Agentforce to WhatsApp Business AI, matched to the layer of your stack they serve

Here's the AI agent market for event marketing, mapped: fifteen platforms worth knowing, from Salesforce Agentforce to WhatsApp Business AI, matched to the layer of your stack they serve

A proprietary framework for sequencing your AI agent investment in event marketing — from unified attendee data all the way up to predictive intelligence. Skip a layer and the rest collapses.

Most event teams think AI means ChatGPT for drafting emails, that's not the shift. Here's why autonomous agents are already outperforming the teams still doing everything manually.

A one-page agreement signed by marketing, sales, and event teams before the event that defines outcomes, metrics, attribution, and ownership — and forces the conversations that matter most while there's still time to influence the data.

Genspark, Claude, Veo, HeyGen, HubSpot Breeze... the AI tools shifting what a small marketing team can produce. An honest tour of what each one actually does, where they break, and how to wire them into an event marketing cycle.

The age of tracking strangers is over. But here's what most event teams miss: you already own the most valuable data on the internet. Every registration, badge scan, and booth visit is a first-party signal that's legal, valuable, and actionable. Learn how FT Live, Red Hat, and TechCrunch converted event data into 67-150% revenue increases.