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Discover the key lessons from International Confex 2026 on event tech utilisation, commercial alignment, platform adoption, and how event teams can unlock more value from existing tools.

Meet Louise Gosling, the latest consultant to join the CDM network, bringing 25 years of B2B event marketing, martech and campaign expertise.

After attending International Confex, I reflect on leadership, motherhood, and why I felt I had to hide my pregnancy while building my business.

Key negotiation tactics from Chris Voss’ Never Split the Difference—translated into practical scripts for sponsorship, speakers, suppliers, and buy-in.

In-person is still one of the most powerful B2B channels — but it’s no longer getting a free pass. Here’s what’s changed in 2026, what hasn’t, and a 10-minute scorecard to benchmark your event marketing.

Rosie Andre joins CDM as a Marketing Consultant, bringing end-to-end event marketing expertise, martech confidence, and a meticulous eye for copy.

Discover which LinkedIn ad formats, visuals and copy angles work best for event marketing. Learn how to design Sponsored Content and Event Ads that drive clicks to your agenda, sponsor and registration pages.

Learn how to use LinkedIn targeting for events to reach the right delegates, sponsors and speakers without over-narrowing your audience. Practical examples and audience recipes for event marketers.

Meet Gemma Watson, marketing and brand strategist across travel, tourism and events, joining the CDM Consultancy Network on a part-time basis.

Learn how to use LinkedIn marketing for events to drive high-intent traffic to your website. A practical framework for event marketers to turn impressions into clicks and registrations.

Chatbots have moved far beyond the clunky “Can I help you?” pop-up. This guide shows event marketers how to use chat to qualify sponsors and exhibitors, boost visitor registrations, support delegates 24/7 and create red-carpet experiences for key accounts.

Stop starting from scratch with your marketing content. This post shows you how to take one hero webinar, video or blog and repurpose it into 20+ social posts, emails and lead magnets, so you stay visible without burning out.

Discover how podcasts supercharge live events: build pre-event buzz, capture on-site energy, turn sessions into evergreen content, and unlock new revenue.

Most events don’t have a demand problem — they have a funnel friction problem. This guide breaks down the five most common leak points and a 20-minute audit to fix them.

Rebuilding a High-Performing Marketing Function: Clarion Oil & Gas Case Study | CDM

What ChatGPT can (and can’t) do, and how to seamlessly integrate it into your event workflows without sounding like a robot.