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Trusted by event-led brands:
Our Story.
CDM (Caylee Donaldson Marketing) was founded in 2024 after a turning point in my career. After being made redundant at the end of 2023, I stepped into the world of contracting and quickly saw the same pattern repeat: businesses, especially event-led teams, were being let down by short-term fixes and unreliable support.
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What they really needed wasn’t “a freelancer” or “an agency on retainer”. They needed reliable, flexible, event-savvy marketers who could plug in quickly, understand the commercial reality, and actually get the work done.
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CDM was created to fill that gap.
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What started as a one-woman consultancy has grown into a small, focused team of event marketing consultants working across conferences, summits, memberships and campaigns. We’re trusted by event-led brands to reset funnels, steady overstretched teams, and build marketing engines that keep working long after the first launch.
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Whether you need a temporary boost around a flagship event or a longer-term partner to rebuild your event marketing function, CDM is here to bring structure, momentum and clear reporting to your activity.
Why Choose CDM.
Event marketing is our core, not a side-offer
We specialise in event-led marketing – driving delegates, sponsors, partners and long-term pipeline, not just “awareness”. From conferences and summits to launch events and memberships, we understand the timelines, pressures and commercial targets you’re working to.
A reliable team that feels
in-house
We build teams around what you actually need – from assistants and execs through to managers and directors. You get senior direction where it matters and hands-on delivery support to keep campaigns moving, all working inside your tools and systems so it feels like an extension of your team.
Strategy, systems and delivery in one place
We don’t just write plans and walk away. We design the strategy, shape the CRM and tracking, and then deliver the campaigns – email, paid, content, funnels and rebook. You get one joined-up view instead of juggling multiple suppliers.
Data-led, commercially grounded
Everything we do is tied back to clear outcomes: registrations, attendance, rebook, revenue, retention. We set up the tracking, report on what’s working, and adjust quickly so marketing decisions are based on numbers, not guesswork.
Flexible, calm support when you need it most
Event cycles aren’t steady. We’re used to joining at speed, steadying busy teams, and being the safe pair of hands behind campaigns that need to go live yesterday – while still leaving you with better systems and processes than you had before.
Our Promise to You.
With CDM, you’re not just hiring an consultancy. You’re getting:
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a reliable event marketing partner who behaves like part of your team,
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clear, honest communication (no jargon, no hiding behind vanity metrics),
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and a focus on the work that actually moves the numbers.
We’ll bring structure, systems and momentum to your event marketing – and leave you in a stronger position than when we arrived.
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Ready to talk about what support might look like for your events?