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Join date: Jan 15, 2024
Posts (55)
May 18, 2026 ∙ 15 min
AI Tools Compared: A Marketer's Field Guide (with an Event Marketing Lens)
Genspark, Claude, Veo, HeyGen, HubSpot Breeze... the AI tools shifting what a small marketing team can produce. An honest tour of what each one actually does, where they break, and how to wire them into an event marketing cycle.
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May 6, 2026 ∙ 6 min
Stop Losing Revenue: Event Data Strategy for 2026
The age of tracking strangers is over. But here's what most event teams miss: you already own the most valuable data on the internet. Every registration, badge scan, and booth visit is a first-party signal that's legal, valuable, and actionable. Learn how FT Live, Red Hat, and TechCrunch converted event data into 67-150% revenue increases.
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May 6, 2026 ∙ 20 min
Networking app adoption is broken: how to design connection journeys people actually follow
42% of events have low networking engagement. Here's why, and the exact 30-day playbook to fix it. From activation to follow-through, every stage mapped with actions.
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Caylee Donaldson
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