Meet the Team | CDM - A Surrey-Based Marketing Consultant

THE EVENT MARKETING PARTNER FOR EVENT ORGANISERS

Meet the people behind
CDM.

CDM is a senior-led consultancy network built around what clients actually need — combining strategic direction, specialist expertise, and flexible delivery support that feels like an extension of your team.

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FLEXIBLE, RELIABLE EVENT MARKETING EXPERTISE ACROSS ALL LEVELS

Over 100 years combined experience

We don’t believe every client needs the same structure, the same skill set, or the same level of support.

That’s why CDM is built differently.

Led by Caylee Donaldson, CDM combines senior strategic oversight with a trusted network of experienced marketing specialists. This means clients get the right level of support for the challenge in front of them — whether that’s senior direction, campaign delivery, specialist expertise, or extra hands during a busy period.

It’s a model designed to give you the confidence of experienced leadership with the flexibility of a carefully built consultancy network.

Founder

Caylee Donaldson

Caylee leads CDM with a commercially focused, senior-led approach to marketing, helping clients bring clarity to strategy, strengthen performance, and build the right support model around their goals. She combines strategic direction with hands-on event marketing expertise, ensuring the work delivered through CDM stays focused, flexible, and commercially relevant.

Senior Consultant

Charlotte Harrison

Charlotte combines analytical thinking with campaign execution, helping clients make smarter decisions through data-led marketing and measurable performance improvements. She brings a strong blend of insight and action, ensuring campaigns are both creatively delivered and grounded in performance.

Senior Consultant

Louise Gosling

Louise brings senior-level marketing expertise with a strong grasp of strategy, systems, and delivery, helping clients build stronger foundations for growth and more effective execution. She combines high-level thinking with practical know-how, making her a valuable support across complex marketing projects.

Senior Consultant

Gemma Watson

Gemma brings strategic clarity, brand thinking, and broad sector experience, helping clients strengthen positioning, shape smarter marketing, and move forward with greater confidence. With experience spanning travel, tourism, and events, she blends strategic perspective with practical marketing support.

Consultant

Rachel McMahon

Rachel brings thoughtful, creative marketing support to client projects, helping turn ideas into well-executed campaigns that connect with the right audiences. She combines strong writing, brand awareness, and practical delivery skills to support businesses across a range of marketing activity.

Consultant

Rosie André

Rosie supports clients with hands-on event marketing delivery, campaign coordination, and the kind of reliable execution that keeps busy timelines moving. She brings a practical, organised approach to delivery and helps ensure campaigns stay on track from planning through to launch.

Business Development Manager

Nicky Battle

Nicky brings energy, confidence, and a people-first approach to business development, helping clients open the right conversations and create momentum with prospective partners, sponsors, and customers. She supports outreach activity with a focus on relationship building, commercial opportunity, and purposeful engagement.

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Junior Consultant

Shaala Ali Chu

Shaala supports campaign delivery with a proactive, detail-focused approach, helping teams keep activity moving smoothly across the day-to-day demands of marketing execution. She adds valuable support across project coordination, content, and campaign delivery tasks.

Junior Consultant

Jessica Loizou

Jessica supports the delivery of campaigns with care, enthusiasm, and a strong eye for detail, helping keep marketing activity organised, consistent, and moving in the right direction. She plays an important role in supporting day-to-day execution across client projects and wider campaign activity.

Over 100 years combined experience

Need event marketing capability, in whatever shape?