CDM Partners with A-Team Group and Finelight Media to Launch the Manufacturing Data Summit

Caylee Donaldson
1 day ago
2 min read

We’re excited to officially announce a new partnership between CDM (CDonaldson Marketing) and A-Team Group, in collaboration with Finelight Media - to support the launch and growth of a bold new industry initiative: the Manufacturing Data Summit.

This high-calibre conference series is set to become a cornerstone event in the manufacturing sector, focused on driving innovation, efficiency, and transformation through the powerful convergence of data, AI, and emerging technologies.

From Strategy to Execution: A Collaborative Launch

Over the past month, we’ve been working closely with the team at A-Team Group to lay the strategic and creative foundations for a standout launch. The goal? To position the Manufacturing Data Summit as a must-attend event for data and digital leaders in the sector — and ensure every campaign activity supports both brand building and delegate acquisition.

So far, we’ve delivered a comprehensive set of foundational assets and insights:

In-depth market and competitor research Including a deep dive into adjacent events, audience behaviours, commercial dynamics, and whitespace opportunities.
Detailed delegate personas We’ve mapped out key audience segments, from manufacturing CIOs and heads of digital transformation to plant operations and supply chain innovation leads — each with unique motivations, challenges, and content needs.
A tailored content marketing strategy Aligned with these personas and the Summit’s commercial goals, this strategy ensures that every touchpoint — from social to email to thought leadership — serves a clear purpose.
A 22-week campaign roadmap Designed to power both lead generation and delegate acquisition, the campaign plan is structured around stages of awareness, engagement, and conversion, and is deeply persona-driven in both tone and topic selection.

What’s Next for the Manufacturing Data Summit Campaign

CDM will be partnering with A-Team Group across a 22-week delivery phase to bring this plan to life with Charlotte Harrison leading project delivery. We’re providing full tactical and creative support across:

Channel-specific execution (social, email, partnerships, content)
Messaging development and refinement
Campaign oversight and optimisation
Thought leadership content and creative production
Stakeholder marketing — including speaker and sponsor promotion

And we are pretty excited!

A Huge Thank You

Thank you to the brilliant team at A-Team Group, particularly Angela and Nicole for entrusting us with such a dynamic and important launch. It’s a fantastic brief — rich in ambition, complexity, and purpose — and one that aligns perfectly with CDM’s strengths in strategic event marketing.

Stay tuned for updates via @Manufacturing Today and the Manufacturing Data Summit website — and if you’re working in the manufacturing space and curious about where data and AI can take your operations next, this is the event to watch.