Our partnerships are designed to be ongoing and flexible, evolving with your business as it grows. Many clients start with an initial 6-month contract, with the option for a 3-month break if their circumstances change. However, most find that as our collaboration progresses, we continue working together on a rolling basis, with each 6-month contract adapting to their evolving business goals. This structure ensures we can support your business through growth, challenges, and market shifts in the long term.

We integrate smoothly with your existing team, working alongside them to complement their efforts and provide specialised expertise. Whether it’s strategy, execution, or specific technical skills, we fill in the gaps and elevate your team’s performance. We also see this as an opportunity for upskilling—your team will learn new approaches and best practices, creating a positive ripple effect within your organisation.

We work across a broad range of industries, including energy, technology and innovation, fostering and childcare, health and wellbeing, consumer goods, and professional services. Regardless of your industry, our approach begins with a deep dive into your business, culminating in the creation of a custom corporate boilerplate (RRP: £900). This foundational document outlines your brand’s voice, mission, and strategic priorities, and informs everything from communications to creative assets, tactics and campaign incentives.

The discovery phase is where we really get to know your business. Over two meetings (one 1-hour session and one 30-minute follow-up), we explore your goals, challenges, audience, and existing marketing efforts. From there, we create a tailored marketing proposal that includes a strategy outline and detailed quote, broken down by setup and ongoing execution fees. This phase is key to ensuring we build a strategy that aligns with your vision and objectives from day one.

Yes, transparency is at the heart of our partnership. We provide regular monthly reports on campaign performance, key metrics, and ongoing adjustments. In addition to these reports, we hold review calls where we walk you through the results and discuss the next steps. We believe in keeping you informed and involved throughout the process, making data-driven decisions together.

Results vary depending on the scope of work, the market, and the tactics we deploy, but you can typically expect to see early indicators of success within the first 3 months. Whether it's improved engagement, higher-quality leads, or increased monthly sales we aim to demonstrate measurable progress while continuously refining our approach to deliver long-term, sustainable growth.

Absolutely. Our partnerships are designed to be fully adaptable to your specific needs. We offer flexible options, ranging from 0.5 to 5 days per week, and pricing is structured by the day based on the level of CDM consultant required to support your business. Whether you need high-level strategic input or day-to-day marketing execution, we tailor our involvement to fit your goals.

Additionally, we understand that business priorities can shift. If you need to adjust focus or scale efforts during the contract, we’re more than ready to recalibrate the strategy and adapt our services accordingly. Flexibility is at the core of what we do, ensuring we grow with you and continue to meet your evolving needs.

Our pricing is clear, transparent, and tailored to your specific needs. During the discovery phase, you’ll work directly with CDM's Founder, Caylee Donaldson, who will craft a business proposal based on your goals and requirements.

In the proposal, we provide a detailed breakdown of costs, which typically includes both setup fees (covering initial strategy, corporate and visual branding, onboarding, etc.) and execution fees (for ongoing campaign management, content creation, and other deliverables). This ensures complete transparency, so you know exactly where your investment is going—there are no hidden costs or surprises.

Please note that marketing spend (such as advertising budgets) is not included in CDM's fees and remains the responsibility of the client. We operate with a zero-based budgeting approach, meaning any proposed spend on advertising or campaigns comes with a full breakdown of activities, associated costs, and an estimated ROI based on historical performance data or industry benchmarks. You will always have the final say on whether to approve or adjust any marketing spend.

Getting started is simple. The first step is to reach out to us through our website or by scheduling a free consultation. During this initial stage, we’ll set up an introductory call to learn more about your business, your goals, and the challenges you’re facing. If it feels like a good fit on both sides, we’ll move into the discovery phase, which includes two meetings where we dive deeper into your needs and start crafting a tailored marketing strategy for your business.

Once the discovery phase is complete, we’ll present a detailed marketing proposal, including setup and execution fees, so you have a clear understanding of how we’ll work together. If everything aligns with your expectations, we sign the contract, and the partnership begins. From there, we become your plug-in marketing team, fully committed to helping your business grow and succeed.