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When I founded CDM (CDonaldson Marketing) in March 2024, it was driven by a clear realisation: businesses need reliable, high-quality, and independent marketing expertise that they can trust to deliver results.
The Inspiration Behind CDM
In early 2024, I took on several part-time contracts where companies had been let down by temporary contractors. Their situations resonated with me, reminding me of my own experiences in full-time marketing leadership roles. I often navigated tight deadlines and high-pressure commercial environments where additional support was often required and rarely ever seamless. These moments made me realise there was a clear gap in the market—one I was perfectly positioned to fill.
CDM was born to meet this need: to provide businesses with dependable, independent marketing expertise that seamlessly integrates into their teams and drives impactful results. My mission is to be the solution I wished for during those challenging moments in my career.
A Career of Results-Driven Excellence
My marketing journey spans over a decade, during which I’ve worked with some of the industry’s most respected organisations, including Hanson Wade, Clarion Events, and GovNet. Throughout my career, I’ve consistently delivered measurable results by blending strategic thinking with data-driven execution.
At Hanson Wade, I led initiatives that resulted in a 103% increase in new business sales year-on-year, implemented Salesforce CRM systems that boosted sales efficiency by 20%, and launched a new member platform that increased engagement by 30%. At GovNet, I redefined marketing strategies, increasing the sales conversion rate from 8% to 15% and delivering a 55% revenue increase post-COVID.
These achievements reflect a track record of identifying opportunities, optimising resources, and driving growth under challenging circumstances.
Award-Winning Expertise
My work has been recognised across the industry. I am proud to be an EN30Under30 honoree, awarded for excellence in marketing and events. My accolades also include Best Trade Show Marketing Campaign and finalist positions for Best Launch Event of the Year and Best New Conference – Over 500 Delegates. These awards highlight my ability to combine creative vision with data-driven strategies to deliver impactful results.
A Foundation of Knowledge
Education has been a cornerstone of my career. I earned a First-Class Level 7 Postgraduate Diploma in Data-Driven Marketing from the IDM, where I deepened my expertise in analytics, customer behaviour, and conversion optimisation. Additionally, I hold certifications in digital marketing, SEO, and leadership, ensuring that I stay at the forefront of industry advancements.
Why Choose CDM?
At CDM, we understand that no two businesses are the same. That’s why we offer tailored strategies designed to meet each client’s unique needs. Whether it’s scaling SMEs, generating leads, or delivering exceptional event marketing campaigns, our approach combines big-agency experience with the agility of a boutique consultancy.
We pride ourselves on being more than just a marketing agency; we are your dedicated partner in achieving business growth. At CDM, we focus on more than delivering results—we aim to create meaningful impacts that make a tangible difference in our clients' success. From strategy development to execution, we strive to simplify complex challenges, empower decision-making, and ultimately make our clients' professional lives more rewarding and enjoyable.
Join the Journey
Starting CDM was more than a career milestone—it was a mission to fill a gap in the market and redefine what businesses can expect from their marketing partners. If you’re ready to work with a team that listens, adapts, and delivers, let’s start a conversation.
At CDM, we craft success stories, one data-driven decision at a time. Get in touch today!
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