 You Are Unique.Â
 Your Business is Unique.Â
 Your Marketing Should Be Unique.Â
Your Trusted Marketing Partner
My mission for CDonaldson Marketing is crystal clear: to democratise marketing excellence for startups and small to medium-sized businesses, empowering them to leverage data-driven strategies for sustainable growth. CDM is not just about marketing; CDM is about empowering your business to thrive in a competitive landscape, ensuring your story is heard loud and clear.
My commitment?
To simplify marketing and sales processes, allowing you to focus on what truly matters - your product and your customers.
Unlock Growth with
Three Core Strategies
Every business, regardless of size, benefits from a strong foundation in these critical areas:
 01Â
Marketing Strategy
Crafting a clear, actionable plan that's aligned with your brand's identity and goals.
 02Â
Content Marketing
Boosting your visibility, search ranking, and customer engagement through strategic content.
 03Â
Business Process Optimisation
Streamlining your operations to enhance efficiency and facilitate scaling.
My approach ensures that you're not just keeping up, but standing out. By honing your message and automating your processes, I position you for sustainable growth — with control firmly in your hands.
Core Values: The Foundation of Our Work Together
Expect exceptional service that delivers results. With CDM, you gain:
☑ Collaborative Success: Uniting our expertise to take your brand to new heights.
☑ Trusted Insights: Full transparency and accuracy in every strategy.
☑ Dynamic Strategies: Nimble, bespoke plans that react to market shifts.
☑ Data-Led Growth: Actionable insights for measurable impact.
☑ Client-Centric Solutions: Tailored approaches for tangible success.
☑ Forward-Thinking: Staying ahead with innovative marketing tactics.
☑ Unwavering Integrity: Ethics at the forefront of every decision.
☑ Resilient Branding: Agile adaptation for continuous competitive advantage.
Why Partner with CDonaldson Marketing?
Choosing CDonaldson Marketing means gaining a partner who is as invested in your success as you are. Our unparalleled marketing expertise, spanning across diverse industries, is tailored to your unique needs, ensuring strategies that are not only data-driven and results-oriented but also scalable and flexible. With us, marketing becomes a stress-free aspect of your business, enabling you to focus on what you do best - driving your business forward. Our USPs include:
Industry-Wide Expertise
Deep understanding across sectors.
Client Success
Focus
Your growth is the measure of my success.
Comprehensive
Skill Set
A broad array of services to meet all your marketing needs.
Bespoke
Solutions
Custom strategies that fit like a glove.
Data-Driven
Approach
Strategies informed by analytics and insights.
Tailored Marketing Solutions for Every Need
Whether you're launching a new product, aiming to deepen customer loyalty, or scaling your business, my comprehensive marketing solutions are designed to meet your every need. From digital strategy to content creation, and everything in between, our services are your stepping stones to market dominance.
Meet The Team...
Caylee Donaldson
Your Future Marketing Partner
I am an award-winning marketing strategist with over ten years of experience specialising in B2B events, subscriptions, and market research solutions. With a track record of developing innovative marketing strategies that have earned me top industry accolades, including the "30 Under 30" award by EN Awards in 2021, I have proven my ability to drive digital transformation and elevate brand experiences. My expertise is backed by a Level 7 PGDip in Data-Driven Marketing from The Institute of Data & Marketing (IDM), augmented by certifications in SEO, Social Media, and Email Marketing from HubSpot Academy and Google Academy. My strategic approach to marketing has consistently led to remarkable business growth, increased brand recognition, and enhanced sales efficiency.
Notable Achievements:
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Developed and implemented a Salesforce CRM system at Hanson Wade, enhancing lead and customer tracking, resulting in a 20% increase in sales efficiency.
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Formulated a robust marketing strategy for Searchlight by Hanson Wade, achieving a 103.7% increase in new business sales YoY.
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Led the rollout of a new member platform for Searchlight, increasing member engagement by 30% and contributing to a 25% rise in renewal rates.
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Designed and oversaw digital transformation projects at Hanson Wade, incorporating automation to streamline sales and membership delivery.
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Facilitated cross-departmental strategies, contributing to 38% of Searchlights’ new business revenue in 2023.
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Redefined HETT Shows marketing sales strategy to produce higher quality leads; improved the sales conversion rate from 8% to 15%.
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Established new lead generation product(s) which were rolled across at GovNet, boosting revenue by 17.5% within its first year (£250k).
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Supported the integration of HubSpot. Championing best practices across the business by creating guides, checklists, and training sessions on how to use the tool effectively.
​
Awards and Accreditations:
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Finalist: Best Marketing Campaign of the Year
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Finalist: Best New Conference - over 500 Delegates
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Winner: Best Trade Show Marketing Campaign
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Winner: EN30UnderThirty 2021
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Finalist: Best Launch Event of the Year
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Finalist: Rising Star Award
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Meet the Rest of the Team
 JasperÂ
Chief Wellness Officer
Jasper is a spocker spaniel born October 2020. He is the best, most cuddly boy, hence his position as Chief Wellness Officer.
 MontyÂ
Chief Treat Lover
Monty is a pedigree working cocker spaniel born August 2021. He is extremely energetic and 'treato' motivated!
 CharlieÂ
Chief Mischief Maker
Charlie is a pedigree Labrador born December 2023. He doesn't get much work done, but he does give me a good giggle every day so he get's away with it.