Marketing Strategy
As a Marketing Consultant, my expertise lies in developing effective marketing strategies that are tailored to meet the specific needs of your business. I use the SOSTAC framework to create a full marketing strategy that covers all key areas of your business's marketing plan. I can help you establish a targeted, data-driven marketing strategy that is designed to deliver tangible results to help move the needle.
Marketing Operations
I work with clients to design custom CRM environments that support business objectives and streamline marketing processes.
From data collection and automation to progressive profiling and lead scoring, I’ll help you optimise your marketing tech stack and operations so you can focus on what you do best.
Competitor SWOT Analysis
Knowing your competitors' strategies, pricing, and marketing techniques is vital to stay ahead in the market. My Competitor SWOT Analysis service provides you with a detailed understanding of your competitors. I'll analyse up to 3 of your competitors and identify their strengths, weaknesses, opportunities, and threats. Based on the SWOT analysis, I'll identify attacking and defense strategies to increase your market share and minimise weaknesses and threats.
SEO Strategy & Execution
If you're tired of struggling to get noticed online, my SEO strategy and execution services can help. With a comprehensive approach that covers everything from keyword research to on-page and technical optimisation, as well as off-page tactics like link building and content marketing, I'll help your business climb the search engine rankings and get found by the right people at the right time.
Consultancy
As your marketing consultant, I'm here to help you to navigate your marketing priorities and enhance your business. Whether you're facing a specific challenge or launching a new product or enter a new market, I am here to streamline your marketing strategy and ensure your business success.
Business Boilerplate
With my business boilerplate service, I'll help you define and clarify your business identity. By working collaboratively, we'll create a messaging framework that clearly articulates your value proposition, competitive advantages, and unique points of differentiation. From there, you'll have a powerful tool to use across all channels to convey a consistent and compelling message about your business.
Campaign Set-Up
I'll work with you to take the guesswork out of setting up your marketing campaign. With effective reporting built in from the start, you can have confidence that your campaign is set up for success.
End-To-End Execution
I understand how important it is to get your campaigns just right. That’s why I offer end-to-end campaign execution services that cover everything from initial concept development, through to final implementation and analysis. With my extensive knowledge and experience, I can help your business achieve its goals – whether you need support for your team or an external partner to take the lead.
Google Analytics
I offer Google Analytics services to ensure that you have everything you need to make informed decisions about your online presence. From tracking set up to monitoring and reporting, I've got you covered. Plus, with my conversion rate optimisation service, you can improve your website engagement and take your business to the next level.
Website Management
My Website Management service includes researching, writing, and managing your website content, alongside A/B testing to ensure optimal performance. From creating new pages and copy to publishing and managing all website content, I’ve got you covered. It's important to note that I'm not a web developer.
Lead Generation
Whether you need leads for a specific campaign or just want to grow your business, I will work with you to produce high quality leads that match your audience requirements, so you can focus on closing deals and driving growth.
Conversion Rate Optimisation
Using data analytics and a variety of other tools, I'll track user journeys, run A/B tests, optimise based on data, and create bespoke landing pages. My goal is to increase your website's conversions and drive more enquiries and sales.
Copywriting
My copywriting services are designed to deliver effective, high-quality content that reflects your brand's voice and style. I'll work with you to understand your brand's messaging and values, and create copy that resonates with your target audience. Whether you need copy for your website or email marketing campaigns, I'm here to help.
Content Marketing
I offer Content Marketing services that are designed to promote your content to your target audience(s) in the most effective way possible. My end-to-end campaign services include a blend of channels that are tailored to your specific needs, so you can be sure your content reaches its full potential.