Companies I've worked with include:
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Collaboration Impact:
My partnership with FESPA resulted in the successful activation of a full-spectrum marketing campaign tailored to potential and existing conference attendees.
Key Achievements:
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Successfully sold over 70 conference tickets.
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Achieved a significant uplift in website engagement, +76.8% by leveraging behavioural insights from Google Analytics.
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Enhanced the visibility of digital advertising efforts, empowering internal teams with data-driven channel optimisation strategies.
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"Caylee is a great asset to any team - deeply knowledgeable, highly effective and inspirationally driven to succeed and support others around her achieve success. If you need a talented marketer with great digital skills and marketing expertise to supercharge your campaign/s with flair and infectious positivity, call Caylee."
- Duncan MacOwan, Head of Marketing, FESPA
Project Brief:
Marketing Strategy Development and Execution for Two Conference, Personalisation Experience and Sportswear Pro
Objective:
Crafted and launched a comprehensive five-week marketing campaign to boost visibility and drive ticket sales for two high-profile conferences.
Primary Goal(s):
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To maximise ticket sales through strategic marketing efforts.
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To improve existing campaign execution across the business.
Strategy and Execution:
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Developed and implemented an integrated marketing plan encompassing email marketing, direct sales, social media engagement, digital outreach, website marketing, public relations, and stakeholder collaboration.
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Enhanced website user experience and performance to facilitate attendee engagement and conversion.
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Employed advanced analytics for performance tracking and to inform ongoing marketing strategy optimisation.
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Collaboration Impact:
The collaboration with Framework Pilates is a dynamic and evolving partnership. Initial efforts have led to the development of a comprehensive communication plan, a website redesign for enhanced user experience (UX), and an advanced local SEO strategy poised to outperform competitors.
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Key Achievements:
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Achieved a 22.3% increase in website engagement following UX enhancements.
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Marked growth in organic traffic acquisition.
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Significant month-over-month increase in local traffic: Godalming: +45%; Guildford: +90%
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"Caylee's contribution to our Pilates studio has been pivotal. She's delivered a targeted SEO strategy and a clear brand identity that have genuinely boosted our online visibility and engagement. Her strategic insight and implementation have been seamless and effective, leading to notable growth. I highly recommend her for her outstanding digital marketing expertise."
- Stephanie Gibbons, Founder, Framework Pilates
Project Brief:
Comprehensive Marketing Strategy Formulation for a Reformer Pilates Studio.
Objective:
To provide expert guidance on launching a robust marketing strategy, optimising current channels, and preparing for future investments.
Primary Goal(s):
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Amplify brand recognition in the local market.
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Enhance local search engine visibility and rankings.
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Attract a substantial number of new clientele.
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Strategy and Exectution
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Analysed existing customer data to derive actionable insights for strategic marketing optimisations.
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Developed a foundational 'boilerplate' encompassing the studio's mission, vision, value proposition, and unique market differentiators to refine brand messaging.
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Conducted a detailed SWOT analysis of the top three industry competitors, formulating tactics to leverage strengths and opportunities while mitigating weaknesses and threats.
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Implemented website enhancements to increase user engagement and amplify referral traffic through targeted local SEO initiatives.
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