You Are  Unique. 

 Caylee Donaldson 

 Your Future Marketing Partner 

I am an award-winning marketing strategist with over ten years of experience specialising in B2B events, subscriptions, and market research solutions. With a track record of developing innovative marketing strategies that have earned me top industry accolades, including the "30 Under 30" award by EN Awards in 2021, I have proven my ability to drive digital transformation and elevate brand experiences. My expertise is backed by a Level 7 PGDip in Data-Driven Marketing from The Institute of Data & Marketing (IDM), augmented by certifications in SEO, Social Media, and Email Marketing from HubSpot Academy and Google Academy. My strategic approach to marketing has consistently led to remarkable business growth, increased brand recognition, and enhanced sales efficiency.
 

Notable Achievements:

• Developed and implemented a Salesforce CRM system at Hanson Wade, enhancing lead and customer tracking, resulting in a 20% increase in sales efficiency.

• Formulated a robust marketing strategy for Searchlight by Hanson Wade, achieving a 103.7% increase in new business sales YoY.

• Led the rollout of a new member platform for Searchlight, increasing member engagement by 30% and contributing to a 25% rise in renewal rates.

• Designed and oversaw digital transformation projects at Hanson Wade, incorporating automation to streamline sales and membership delivery.

• Facilitated cross-departmental strategies, contributing to 38% of Searchlights’ new business revenue in 2023.

• Redefined HETT Shows marketing sales strategy to produce higher quality leads; improved the sales conversion rate from 8% to 15%.

• Established new lead generation product(s) which were rolled across at GovNet, boosting revenue by 17.5% within its first year (£250k). 

• Supported the integration of HubSpot. Championing best practices across the business by creating guides, checklists, and training sessions on how to use the tool effectively.

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Awards and Accreditations:

•  Finalist:  Best Marketing Campaign of the Year 

•  Finalist:  Best New Conference - over 500 Delegates

•  Winner:  Best Trade Show Marketing Campaign

•  Winner:  EN30UnderThirty 2021

•  Finalist:  Best Launch Event of the Year

•  Finalist:  Rising Star Award​