A one-page agreement signed by marketing, sales, and event teams before the event that defines outcomes, metrics, attribution, and ownership — and forces the conversations that matter most while there's still time to influence the data.

Genspark, Claude, Veo, HeyGen, HubSpot Breeze... the AI tools shifting what a small marketing team can produce. An honest tour of what each one actually does, where they break, and how to wire them into an event marketing cycle.

The age of tracking strangers is over. But here's what most event teams miss: you already own the most valuable data on the internet. Every registration, badge scan, and booth visit is a first-party signal that's legal, valuable, and actionable. Learn how FT Live, Red Hat, and TechCrunch converted event data into 67-150% revenue increases.